The Omaha business community is preparing to send its own “shout-out” to superstar quarterback Peyton Manning.

A full line-up of major Omaha-based companies, including: ConAgra Foods, First National Bank of Omaha, Mutual of Omaha, Omaha Steaks and Union Pacific, have pledged to donate to Manning’s “Peyback Foundation” – a combined $500 from this collective of companies – every time the standout QB says “Omaha” during Sunday’s playoff game against the Patriots.

Manning shouted the word “Omaha” at least 40 plays, igniting quite a buzz in the metro and inspiring the Omaha business community to call this philanthropic audible of its own.

"We’re pulling for a lot of Manning snaps on Sunday, a lot of ‘Omahas,’ and a lot of money for the kids helped by his foundation,” said David G. Brown, president and CEO of the Greater Omaha Chamber.

Brown and Omaha Steaks leaders will be featured in a segment about Manning and the Omaha “shout-outs” on ESPN’s Sunday NFL Countdown at 11 a.m. on Sunday.