While some people are content wearing their most comfy sweatpants, a lot of people like to stay up on the latest fashion trends, but apparently the hottest new fashion trend involves clothes that don’t exist.
That’s right, the latest thing is virtual clothes, meaning digitally generated outfits that stores can photoshop on to a customer’s photos or videos so it looks so they get new looks for social media without actually having to purchase any new outfits.
British Influencer Loftus has jumped right into the trend, launching the website This Outfit Does Not Exist, featuring a variety of extravagant virtual outfits. “Digital is coming to overtake physical,” she shares. “Kids are asking each other: 'What skin did you have in this game yesterday?'”
But digital fashion doesn’t necessarily come cheap, even if it isn’t real. For example, the digital fashion store DressX sells hats for $25, while a jellyfish-like dress goes for hundreds of dollars. And The Fabricant sold the first ever digital-only dress in May 2019 for $9,500.
One positive aspect of digital fashion? It reduces waste since people aren’t just buying real outfits for a photo op. "I know many women who buy an outfit, wear it once for a single photo and never again," said Isabelle Boemeke, a Brazilian model and influencer, says. "They could reduce consumption and waste by using digital fashion for a few of those posts."
Source: Yahoo
Photo: Getty Images