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- Fireball Whisky is giving football fans something to cry about.
- The alcoholic beverage brand announced this week that it will be making one-of-a-kind whiskies crafted with real human tears. Crierball will mix "emotion with flavor for an unforgettable drinking experience" to "capture the true spirit of game day," the brand said in a statement.
- Legit tear collectors will wear "Fireball Tear Collector" uniforms and ask fans to shed their tears as they leave the stadiums after their team's loss during upcoming games in November.
- The Fireball employees will gather the fluids using sealed jars and tear droppers, which "will be sterilized and limited to one use per person for maximum hygiene," per Fireball. The jars will then be transported and undergo a long process of sterilization and distillation before ultimately becoming Crierball.
- Fireball then plans to have the Crierball drinks ready for the 2025-2026 football season.
- Follow Fireball Whiskey's social media for exact locations for activations near each stadium during the month of November.
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