Coffee dates are increasing in popularity, with singles opting to get together at coffee shops for first dates over traditional meetups like dinner or drinks. People like them because there’s less pressure, you can plan the date anytime during the day, it’s easier to talk than shouting in a crowded bar, and there’s a better opportunity for meaningful conversation and getting to know each other. And, as one dater explained, it’s “low effort, high reward.” Basically, if you vibe with someone you can hang out in the coffee shop for hours. If it’s a bust, you can be done in half an hour or less.