Jon Pardi has stepped into the fashion world as the new face of Wrangler Retro.
The California country star will appear in all of the national television, print, radio and online marketing campaigns promoting the cutting-edge jean and shirt collection.
Jon says, "I grew up watching legendary country musicians rock out in Wrangler and always admired their personal style just as much as their music. What makes the Wrangler Retro collection special is that it honors the tradition of a classic brand, and also brings a new, contemporary style for everyone who loves the western lifestyle, country music and the way a pair of Wrangler jeans look and feel." (Forbes)