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Netflix recently hiked up prices. And yesterday announced that it lost 200,000 subscribers...the first time they've lost users in a decade. That news tanked their stock by 23%!
But they also announced they're rolling out a cheaper version...with will have commercials. But it probably won't happen for another year or two. Netflix has always resisted the idea of an ad-supported version, but they're embracing it now as a way of bringing in new subscribers.
Plus they're also seeing it work for competitors like Hulu and Peacock.