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Gen Z (11 to 26 yrs old) is bringing back the landline. Very few people own landlines these days. In fact, according to the Washington Post, barely 25% of Americans lived in homes that had one in 2022. But the nostalgia-loving Zoomers are embracing the cord – as a way to disconnect. They don’t need a landline, but they want one because it reminds them of simpler times.
“I love the novelty of talking to my friends and sitting in one place,” one Gen Z woman said.
“There’s no caller ID, so I can’t screen who’s calling,” said 27-year-old Sam Casper, who owns an old-school pink rotary dial phone that was her "mom’s husband’s grandma’s phone."
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