Steve & Gina in the Morning

Steve & Gina in the Morning

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How many streaming services do you have and what do you pay per year?

A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand

Photo: Giuliano Benzin / iStock / Getty Images

If you have streaming services, how much are you spending? New research from Bango, a “super bundling” platform looks into the costs and habits of streaming video subscribers.

Their survey of more than 5-thousand U.S. streaming service customers reveals:

  • The average subscriber has 4.5 streaming video subscriptions, but 10% have 10 or more and 2% have 15 or more.
  • In addition to video subscriptions, 62% have a retail subscription, 44% have a music subscription, 25% have one for gaming, 16% subscribe to one for news and 13% have a sports VOD subscription.
  • Ad-funded tiers have led 36% of subscribers to upgrade their services to avoid watching ads, while 31% have canceled at least one service after it introduced ads.
  • More than half (57%) have cancelled a subscription because of a rate hike.
  • The crackdown on password sharing has led 35% to start paying for a service they had been accessing for free previously.
  • On average, U.S. customers pay $77 a month, or $924 a year for subscriptions, while 25% pay more than $100 monthly.
  • Three-quarters of respondents say there’s one video service they’ll never drop or pause their subscription to.

Source: Bango

Photo: Getty Images


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