If you have streaming services, how much are you spending? New research from Bango, a “super bundling” platform looks into the costs and habits of streaming video subscribers.
Their survey of more than 5-thousand U.S. streaming service customers reveals:
- The average subscriber has 4.5 streaming video subscriptions, but 10% have 10 or more and 2% have 15 or more.
- In addition to video subscriptions, 62% have a retail subscription, 44% have a music subscription, 25% have one for gaming, 16% subscribe to one for news and 13% have a sports VOD subscription.
- Ad-funded tiers have led 36% of subscribers to upgrade their services to avoid watching ads, while 31% have canceled at least one service after it introduced ads.
- More than half (57%) have cancelled a subscription because of a rate hike.
- The crackdown on password sharing has led 35% to start paying for a service they had been accessing for free previously.
- On average, U.S. customers pay $77 a month, or $924 a year for subscriptions, while 25% pay more than $100 monthly.
- Three-quarters of respondents say there’s one video service they’ll never drop or pause their subscription to.
Source: Bango
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