Steve & Gina in the Morning

Steve & Gina in the Morning

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Target introducing "Store Companion" AI Chatbot

California, Maryland, USA

Photo: Alexander Farnsworth / iStock Editorial / Getty Images

By the end of summer, Target is planning on expanding its use of artificial intelligence with the introduction of a new generative AI chatbot named "Store Companion." This tool, which is currently being tested in around 400 stores, is designed to help train new employees and increase efficiency by providing instant answers to commonly asked questions. Target also plans on rolling out other generative AI tools soon and has been exploring AI-driven customer-facing features on its website.

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Photo: Getty Images


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