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- Mattel has introduced the first blind Barbie.
- The doll was introduced on Monday as Mattel continues to spread a message of inclusivity in the Barbie world.
- Eric Bridges, the CEO and president of the American Foundation, said, "A lot of thoughtful consideration went into this by Mattel and also by [the AFB] providing the feedback that we were able to get to this point today."
- In addition, Mattel introduced a Black Barbie with Down syndrome. Previously, the toy company created a white Barbie with Down syndrome. The doll was developed in conjunction with the National Down Syndrome Society.
- Both dolls retail for $10.99.
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