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If you saw Materialists, you know that it's about a matchmaker in Manhattan, played by Dakota Johnson, who caters to the ultra-wealthy. And it isn’t just a movie plot. Matchmaking is surging, and real-life matchmakers are raking in the bucks. People are turning away from dating apps and hiring professionals to help them find love. “Post COVID, people are sick of the apps and the fakes, the scams, the Tinder swindlers, the fugazzis [phonies] and people are valuing love a little more,” said Lori Zaslow, who runs the NYC-based matchmaking service Project Soulmate with her partner Jenn Zucher. And valuing love doesn’t come cheap. The company charges up to $120,000 for its services. “With a matchmaker you know you will be set up with someone who has been vetted, is actually single, and is also looking for love,” says Zucher.
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