Lady Antebellum’s Top 15 and climbing single “Heart Break” tapped into the thousands of creators throughout the world in the Genero community as personalized videos were produced to highlight the title track of their latest album. The trio sifted through all submissions landing on grand prize winner GedMedia who earned $10,000 after turning the track's lyrics into a storyline of social media snapshots, becoming the band's official lyric video. The runner-up video, produced by Brendan Huza, shares abstract visuals integrated by descriptive imagery into a message on the freedom of female empowerment.
Hillary Scott said, “With every submission you could just feel the passion and time that went into each video which made it extremely hard to narrow it down. This was one of my favorite songs off the record that we collectively wrote and to see the effort it took to bring its lyrics to life makes us even more grateful to our fans.”
Lady A will team with Darius Rucker for their co-headlining Summer Plays On tour, kicking off on July 19th.