- 65% of folks admit to posting vacation photos in order to make others envious, and another 51% do it just to compete with others who post vaca shots
- 36% of Millennials admit to deceiving followers by posting images that make their trip look better than it is
- 30% of all age groups say their travel plans are somewhat or very influenced by social media posts, with that number going up to 51% for Millennials
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