Kellogg's Teams Up With Brewery to Turn Corn Flakes Into Beer


If you've ever wanted a good excuse to drink beer for breakfast, you're in luck. Food & Wine reports the Kellogg's facility in Manchester, England is teaming up with a local brewery to turn defective Corn Flakes into beer. England's Seven Bro7hers Brewery will be taking the cereal that doesn't pass quality control--due to incorrect size or not being cooked properly--and incorporate them into the brewing process. The brewery's recipe calls for 130 pounds of Corn Flakes per batch of Throw Away IPA. "Kellogg's is always exploring different and sustainable ways to reduce food waste in its factories. So, it is great to be involved in such a fun initiative with a local supplier," said Kellogg UK Corporate Social Responsibility Manager Kate Prince.

Corn Flake Beer Is Kellogg's Latest Plan to Fight Food Waste | Food & Wine

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