Netflix is so popular that it's running out of US subscribers. Consulting firm PwC released a new report Wednesday (June 5th) that says, "Netflix appears to be nearing its peak subscriber point in the U.S. The first-mover advantage in streaming video that Netflix has capitalized on to date continues to be eroded, as the industry begins to fragment, with more and more companies entering the market, from pay-TV heavyweights to specialized, niche players." The latter part of that statement refers to services like Disney+, which is coming in November, and Apple, which appears to be eyeing a fall launch for its comparable streaming service for Apple TV+. Netflix currently has about 60.2 million paid U.S. subscribers, and the company has said in previous interviews that it expects to ultimately settle at 60 to 90 million. That said, Netflix still has plenty of room to grow internationally.