Amazon Prime Days (this year it's 48 hours of sales) are coming up quickly, and other retailers are taking notice. Target has announced it will hold a massive sale called Target Deal Days July 15th and 16th-- the same dates for Amazon Prime Day. It's not surprising as Amazon Prime Day 2018 was by far the most shopped day of 2018, beating out Black Friday and Cyber Monday. EBay is also getting in on the fun and is hosting a "crash sale" on July 15th. The name of their sale is mocking Amazon, which had so many sales on Prime Day 2018 that some shoppers got a 404 error.