Pabst Blue Ribbon Releases Hard Coffee

Pabst Blue Ribbon has plans to cater even more to their hipster fans by launching a new hard coffee. Food & Wine reports that Pabst Blue Ribbon Hard Coffee “will be among the first of its kind in the industry, a fun and deliciously unique drink made using Arabica and Robusta coffee beans and rich, creamy American milk.” It will also boast a five percent Alcohol by volume (ABV). The canned beverage stays true to PBR’s signature look, but swap out the red on white stripe for the brown on cream hues of java. According to early taste-testers, the hard coffee has a distinct resemblance to the classic not-quite-chocolate-milk drink Yoo-hoo and has a rating of 4.21 out of 5 on the beer rating site Untappd. 

Pabst Blue Ribbon Releases Hard Coffee with 5-Percent ABV | Food & Wine

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