Butt skin care is a thing now! Yes, we're serious!

Declaring that "butt skin care is definitely a thing now,"The New York Times runs down a list of derriere-friendly products, including the equivalent of face masks for your behind. To wit, Bawdy Beauty offers four sheet masks, one of which “gives your butt an instant glow and optically sculpts your cheeks, for a beach and Instagram ready butt #buttfie.” Another product, called Illuminaughty, is a coconut-and-jasmine rump scrub that leaves an "everlasting glow" on one's buttocks.

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