Last year was certainly a hard holiday season for a lot of people, which led to record donations from people wanting to help out. And while things are looking a little better this year, it seems folks are just as motivated to do good this holiday season.
A new Classy survey finds:
- 84% of Americans plan to donate the same or more than they did last year.
- Half of those polled plan to give one-time gifts to at least three non-profits.
- 21% plan to give multiple recurring donations this year.
- The top causes/issues people plan to support this year include:
- Disaster Relief (38%)
- Environment (35%)
- Health (33%)
- 47% of those polled say their passion for the cause is their primary motivation for donating to a nonprofit.
- Only 4% are doing it for the tax write off.
- Giving is so important to some that 60% of Gen Z and 49% of Millennials will make some sort of sacrifice in their daily lives in order to donate.
The report also notes that organizations are more likely to get donations if they make it easier for folks to donate.
- Overall, 58% of those who donate have done so via a website on their phone.
- 56% are more likely to donate if an organization clearly explains the impact of their donation.
- 39% are more open to donating if multiple payment methods are offered.
- More people would donate if they know a group covers fees to ensure 100% of the donation goes to the cause.
Source: Business Insider