Photo: JHVEPhoto / iStock Editorial / Getty Images
- If you thought Barbie Mania was over, think again.
- Nine months after the release of Barbie, which earned more than $1.4 billion to become the highest-grossing film of 2023, Heinz has partnered with Mattel Inc. to produce “Barbiecue” sauce.
- The new sauce was launched in celebration of the Barbie brand’s 65th anniversary.
- It's a pink vegan mayo with barbecue sauce that gets its signature Barbie-blush hue from beetroot extract. With a smoky flavor, the sauce can be used as a salad dressing or a burger condiment and is, the brands say, “the perfect addition to your spring/summer menu.
- A few months ago, Heinz asked Instagram fans if it should make this “dream” sauce a reality. The response was emphatically in favor.
CLICK HERE for the full story