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- Crack open a cold one with the departed because Sam Adams has debuted its limited-edition home seance kit, complete with an instruction card, a pic of Sam Adams, a vial of hops, two pint glasses and an Oktoberfest beer inspired candle.
- The brand explained, "We conjured a realm we have dared to explore before…summoning the spirit of our namesake. As frightful, mysterious, and even humor filled as it may seem, Samuel Adams’ presence is deeply rooted in our brand and we’re excited to help drinkers experience the season of beer in a new, frightful way. No matter how drinkers engage with Samuel Adams and the former founding father, we hope they enjoy a night of séance thrills and Octoberfest chills.”
- The kit is available for $18.03 - the year Sam Adams died.
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