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If you’re staring down Valentine’s Day with zero ideas, you’re not alone. According to luxury gift concierge Alyse Dermer, a lot of people wait until the last minute and then panic shop. The good news is that choosing a meaningful gift doesn’t have to be stressful.
Dermer says the best presents send a message. In her words, the perfect gift says, “I hear you, I see you, I appreciate you.” That’s a pretty sweet place to start.
Start by paying attention
Before you even think about shopping, think about your partner. What do they reach for every day? What do they complain about needing? What have they mentioned wanting but never buying for themselves?
Maybe it’s a nicer version of something they already use. Maybe it’s something small that would make their day easier. Those little clues are gold.
Skip the overly practical stuff
Yes, a new toaster might technically be useful, but it’s not exactly romantic. Dermer suggests choosing something that feels a little special. It doesn’t have to be pricey. A cozy cashmere scarf, a luxe candle, or a pretty piece of jewelry can feel like a treat without going overboard.
Think useful, but with a touch of indulgence.
Experiences can be even better
If your partner values memories over things, this is your moment. Tickets to see their favorite band, a cooking class you can take together, or a weekend day trip can mean more than anything wrapped in a box.
Experiences last longer than flowers and don’t end up in a drawer.
Presentation matters more than you think
Even classic gifts can feel thoughtful with a little effort. If you grab flowers at the grocery store, take them out of the plastic and put them in a vase. If you’re giving chocolates, pour them into a cute jar instead of handing over the box.
And don’t forget a handwritten card. A few heartfelt sentences can make even a simple gift feel personal.
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