Steve & Gina in the Morning

Steve & Gina in the Morning

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Fashion Meets Snacks in the Wildest Movie Merch Drop

63rd Venice Film Festival: 'Devil Wears Prada' - Premiere

Photo: MJ Kim / Getty Images Entertainment / Getty Images

If you’ve ever wished your movie snacks came with a little more style, AMC heard you loud and clear. The theater chain is rolling out a popcorn bucket that looks like a chic top‑handle handbag, and fans online are treating it like the next big fashion drop.

The new accessory is tied to the April 30 premiere of The Devil Wears Prada 2, and honestly, it fits the vibe perfectly. It’s shaped like a structured purse, complete with a glossy finish that looks ready for a runway strut. Inside? A medium order of buttery popcorn, of course.

It’s the kind of merch that could’ve felt gimmicky, but people are genuinely obsessed. Social media is full of comments from fans planning outfits around it. Some are joking that it’s the only “designer bag” they can afford this year.

The original movie is iconic for its fashion moments, so AMC leaning into that nostalgia is pretty smart. They’re also planning themed opening‑night events and exclusive merch drops. Translation: expect to see people showing up dressed to impress, popcorn purse in hand.

If the online hype is any clue, this thing is going to disappear fast. Collectors love quirky movie merch, and this one checks all the boxes: cute, clever, and totally Instagram‑worthy.

So if you’re planning to see The Devil Wears Prada 2, maybe arrive a little early. You never know who you’ll be competing with for the hottest “bag” of the season.

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Photo: Getty Images


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