Country singer Jon Pardi will serve as the face of the new Wrangler Retro collection. “I grew up watching legendary country musicians rock out in Wrangler and always admired their personal style just as much as their music,” Pardi says in a press release about the campaign. “What makes the Wrangler Retro collection special is that it honors the tradition of a classic brand, and also brings a new, contemporary style for everyone who loves the Western lifestyle, country music and the way a pair of Wrangler jeans look and feel.” Pardi will appear in the brand’s national television, print, radio, and online marketing campaign for Wrangler Retro, which is sold at Western specialty stores and the Wrangler web site.
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